Upsidedown Films was started in 1996 by the two owners today, Alex Metcalfe and Zoran Veljkovic. Both are Directors of Photography and both are passionate about visually telling stories.
They work in the UK and internationally, in a broad range of genres that include drama, commercials and documentary. Upsidedown Films exists so that they can support their clients in bringing together the best of both of them and the teams that they have built up.
The company can supply all the usual disciplines that you would expect of a Director of Photography, that of building a team, managing equipment and running the camera department but are also able to offer production services to broadcasters and production companies.
Alex and Zoran can either be booked independently or as a team as they frequently share larger longer running productions which maximizes availability.